Apple held off on adoption of HEVC and they certainly don't make as much money as they pay. As much as I hate Apple's love for proprietary technology, had AV1 been released on schedule Apple might have adopted it.
If AV1 would be released sooner it wouldn't be even as good as HEVC, which would be bad. VP9 is already that free-but-not-as-good-as-HEVC codec. Also they would need to release AV2 in 1 or 2 years (as the better-than-HEVC codec), which is just too soon after AV1 and would put a big question on why AV1 was released at all...