I don't know about most people, but when I want to learn about the merits of a product or company, my first thought is to search for a variety of independent opinions of it, not the product/company's own marketing.

Thus, the last thing I would want to do is go to its Facebook page. I might want to go to its website first to understand what they themselves are trying to do in their own words, but Google can do that just fine, thank you. Thus, I don't really understand what niche they're trying to fill.