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Walmart does not in any way, shape, or form have an obligation to pass savings directly onto shareholders instead of reinvesting it in customer satisfaction.

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As a publicly traded company, yes they do. Customer satisfaction only matters to the extent that it increases shareholder value.

> Customer satisfaction only matters to the extent that it increases shareholder value.

Which it does, so it is a completely valid option.

There is absolutely nothing forcing them to pick any particular use for the money. Both uses benefit the company in some way. Both uses are fine. It's not like they're burning it.

It may, it may not. If not lowering prices benefits shareholders more, then that is what they have to do.

>There is absolutely nothing forcing them to pick any particular use for the money.

Except this legal precedent right here:

https://en.wikipedia.org/wiki/Dodge_v._Ford_Motor_Co.

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