For folks who want to try this out, other suggestions for things to try in your chai masala include black pepper, clove, and/or star anise
It's tough to get the perfect ingredient ratio without making large batches or using a scale.
Whole milk (or cream) is important for the fat content.
In general my chai does not come out as dark as the chai I had in the Pune region, but does have a remarkably similar taste. As I understand it they sometimes make the base the day before. The color difference could be because of my preparation haste, shorter brew time, different ingredients, or adding too much milk/cream.
The chai in India also has a different mouthfeel. I'm not sure if it's loose spices in the brew or if they add something but it feels almost like pulverized rice in the tea.