> Don’t waste time showing [prospects] the step-by-step process of doing something. Create a vision of what benefit they can get by using your product.

This 100 times. This goes for many things too, it's often very easy to feel like you are being productive by painstakingly going over basics and step-by-steps but anyone who is genuinely interested will follow up themselves. Anyone else is going to get bored fast. This is why it's so important to have and show this big vision - you need to hook people to stay interested.

Great post, it's also nice to see something well over 1,000 words! Thanks for taking the time to write all this up!