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I just don't understand how surfacing affiliated ads over others on Google own sites is a big deal? They're a revenue generating service, of course they're going to favour ad networks and channels which benefit them the most financially. To fine a private business €2.4bn for conducting pretty standard business practices.

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Because the user has an expectation that they'll be shown the best results, not the most self-shilled results.

Surely as a user you'd view promoted shopping results in Google with a pinch of salt and look around first? I just don't agree that warrants a €2.4bn fine. Again, unless I've misunderstood the full picture

> Surely as a user you'd view promoted shopping results in Google with a pinch of salt and look around first?

Most users don't.

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