Just recently Bosch, Mercedes and Porsche joined forces with local universities in the "Cyber Valley" initiative: https://a9t9.com/blog/facebook-cyber-valley/
Time will tell if this is enough. It certainly is difficult to turn them into software-focused companies. One reason is that everyone who works there right now, went there to work because she/he wants to work on ICE engines, and not all this "modern stuff".