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Could you elaborate on what happened? I don't know about this.

I think it's referring to them removing the AppleTV from amazon.com as well as not supporting playback of Amazon Video on the AppleTV https://www.wired.com/2015/10/amazon-apple-tv-chromecast/

Also, it isn't really Apple's fault for not building an Amazon video app, is it? I mean, it's not like they denied them access to the App Store.

I found this to be really stupid behavior of Amazon. Seemed like they only wanted to push their competing product (Fire TV).

It's good they figured things out, though. A Prime Video app was announced at WWDC.