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> A lot of students end up moving places due to 1) lease change 2) internships. Might be useful to them.

True, then again, established furniture rental firms [0] target them; what's Feather's distinct advantage here?

We plan to differentiate ourselves by offering better quality items, a more modern storefront/interface, a superior customer experience with top notch support, and most importantly, better pricing (we know it's not perfect for every item yet, but our prices are getting better as we grow).

Better pricing than CORTs student packages of $119/mo for three room package for 12+ months?

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