Great point here. It's a bit counter intuitive, right, that Americans on the whole are moving less. To add some color:

-The majority of Americans that live in rural or somewhat suburban areas are most certainly (though anecdotally) bringing this number down. In cities, you'd expect this number to be much higher than 10%.

-This data point from article below is bit more telling of our target market. Please don't mind their incessant use of the term "millennials" - they know not what they do.

> "44% of millennials say they plan to move again in the next year." (http://blog.rent.com/the-millennial-generation-on-the-move/)