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Honestly repurchase rate being flat is kind of surprising as they make it extremely difficult to cancel and even shadily dodge requests to cancel by deferring you for a long period of time instead until a surprise shipment you didn't ask for shows up. The reality check is a good thing for a business that thinks it's okay to treat their customers like that.

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I didn't have any trouble canceling after one order but the subscription aspect is definitely something I don't like about most of these services. To the degree I use them at all it's going to be on an occasional basis when it fits with my mood and my schedule.

Trust me. If I want to send you $60 for some pre-kitted meals, you'll be the first to know. I absolutely do not want to have to remember to opt-out of some subscription service.

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