Where does one start when trying to critique such muddle-headed dreck. You could start with 1) the article fails to address the fragmentation of the modern media landscape (any modern "big media" commentator's influence is minor next to that once yielded by Walter Lippmann of yore), or 2) quibble with the false dichotomies of a) "skeptical and analytical" versus "singluar lens" or b) "complexity and criticism" versus "change the world" 3) "marketplace of ideas awash in plutocrat cash" totally misses the point - it's an attention economy now, stupid. "Plutocracy" applies more to the old media oligarchy of the 20th century than it does today. 4) I don't even know what "increasingly profitable to hawk their wares to both billionaires and a broader public" even means. What's the mechanism here? That there's something new about the fact that commentators write books and give speeches?
A much better critique of public intellectuals comes from Philip Tetlock, who at least tries to hold them to account for their bad predictions. In that vein, I like Bryan Caplan's "bettors oath": "Blathering talk surrounds us, but I will take no part in it. My word is my bet; I will always put my money where my mouth is. When challenged, I will bet on my words, refine them, or recant. When no one is present to challenge me, I will weigh my words and thoughts as if my fellow oath-takers were listening... " http://econlog.econlib.org/archives/2012/05/the_bettors_oat....