First off, if you want to see hostile excitement, go look at what happens when men try to get together to talk about real legal discrimination rather than just low representation. A skeptical internet thread is nothing compared to the protesting, fire alarm pulling, slander and career sabotage that occurs.

Second, people don't like it because it's special pleading, funneling disproportionate attention to a minority in the industry for the sake of the omnipresent boogieman of "cultural pressure". Of course coupled with heavy handed moderation that if you disagree, you're a bad person.

The fact that it is easy to get support for stuff like this is paradoxically used as evidence that it's hard. But coverage does not equal incidence, and equal opportunity has not lead to equal occupations in those countries focusing the most on gender equality. Thus the goal posts get moved again in search of a 50/50 utopia that will never happen.