Do you think things will be considerably better for women in ... say, 10 years?From the perspective of an olde phart who has been around since the 80s, no, I don't think it will get better because my single data point says things have been on a downward trend in about the last 15 years. Yes, I feel that attitudes and behavior have gotten worse, not better, in the last thirty years or so. Not every company, of course not, but I think there is a lot of "new normal" going around (the "brogrammer" being just one aspect).
Solutions? You want to "make things better for women in the industry"? Start by making things better for everyone: the workplace is not a frat house. Maybe ditch the kegerator, for starters. Alcohol is for when I don't want to be serious about what I'm doing. Hell, maybe we ditch the shorts and start wearing long pants to work, even if it's jeans. If I had a good answer, I'd write a book and retire on the royalties. I don't, so I'll grasp at straws, but there's something I can't quite put my finger on that says too much casualness in our work environment spills over to a much more casual attitude about how we deal with our coworkers. And, again I'm just spitballin', a casual attitude toward my female coworkers might very translate to, "hey, baby, nice ass".