I got a good laugh seeing them using a $100,000+ 6-axis automotive assembly-line robot to move a pizza 90 degrees from a conveyor to an oven. Overkill to say the least. This is laughably overengineered.
Especially since most chain pizza places use a conveyor oven to cook the thing.
Yeah it would seem better to convey the pizza through a longer oven.
Maybe the only differentiator they might have is that the pizzas can be customized to very specific preferences, but I kinda doubt it.
There's an episode of How It's Made on Youtube on how supermarket / frozen pizza is made, very satisfying content.
As someone that eats their pizzas weekly, they are way better than "supermarket pizzas". In my opinion, they taste better and are significantly less expensive than local competition.
Maybe it's my bias, being Italian and finding really great pizzas for cheap prices basically anywhere. In the US it might be another story.
I mean, it's not unimaginable that supermarket, factory-made pizza also involves Jira and Kanban. Why not involve the best manufacturing practices when making something?