This is one of those things that strike me as so pathetic that I have a hard time believing it. Not that The Verge has the highest journalistic standards, but they’re non-click-baity enough that I’ll take them mostly at their word. And yet I was still reading the article to find out what the catch was. Nope, no catch; it’s just as sad as it sounds, with networks thinking Nielsen would never catch on to their clever ruse.

Hmm, what happens when Google catches someone trying to game the system...