Exactly. TVs, game consoles and digital cameras I mentioned were sold as devices to consume and produce content people wanted. The current VR push is "Look how awesome the technology is now! Surely somebody will make a lot of tasty content for it. Any time now. Why would not you buy a set so you are ready when the content hits? It's coming. Get your set now so you won't have to wait in lines when the content will finally appear and everyone will rush the stores. This will happen. Just be prepared. Any minute now."