Going with a merchant account probably wont save you money, but it does increase your purchase rate since many people may not have a paypal account and don't want to deal with getting one.
Going with a merchant account probably wont save you money, but it does increase your purchase rate since many people may not have a paypal account and don't want to deal with getting one.
Amex is a non-issue since it costs online businesses the same 3.5% whether you use paypal or not (note - this is new as of next week, previously Paypal always gave you the ordinary 2.2% rate for Amex and lost money doing it).
Paypal is a very competitively priced product, for a lot of transaction profiles it is cheaper than a traditional merchant account + gateway.
If you get a shitty deal on your merchant account then Paypal will always be cheaper.
Actually you don't need a PayPal account to buy via PayPal -- you can use a credit card. However, this message does not always get through to the customer, and PayPal can be picky about some cards (or vice-versa).
Also, we have encountered institutions (schools and businesses mostly) where there is strict policy that they may not use paypal.
I don't think anyone using Paypal thinks it's a cheaper solution, but it's probably the easiest and quickest integration solution.
You don't need a PayPal account to pay with PayPal.
https://www.paypal.com/cgi-bin/webscr?cmd=_payflow-pro-overv...
One difference is that they now require you to accept PayPal to get the lowest rates. One of my clients is going through that now, if it's not up by the end of July their rates go up.