And here is another issue. The content to sell VR cannot be hyped by "try it!". You want to sell VR to someone who has not bought it yet so there is no time/content restricted "demo version" route. You cannot demo it in Bestbuy either (I don't know many people willing to put a public use mask on their faces). If a 2D video does not sell it then the only channel left is through friends and family. Do you have friends coming over just to play SUPERHOT VR?