Having completed thousands of home sales at Opendoor, I believe a system will works better for most home sales, but local expertise works better for high-end homes.

An agent always make you feel like their differentiation matters. Redfin advertises their refined process across thousands of homes to sell faster for more money. Your neighbor advertises their local expertise and awareness to get you an edge.

We joke that real estate is like politics – Everyone hates real estate agents, but loves their real estate agent.