There is real, measurable value to no-www. To anyone here who owns a public website, do visitors mainly go to the www or no-www version of your site? (assuming you don't redirect) Are the short or long versions of your URLs shared more?
I would be willing to bet there is a strong inverse correlation between link size and likelihood of being clicked. Anecdotally, on my own site of about ~1k daily active users, the no-www urls were used almost exclusively. Using www to avoid the rare disaster of DoS is unwise.