How Researchers Realized Research 2000's Daily Kos Data Looked Faked
techdirt.com
techdirt.com
What I find most interesting about this is that the statistics used here really aren't complicated at all: the missing zeros are a pretty classic case of the human vision of random not matching up with reality, and the other issues they found are also pretty easy to understand at a high level. They go (a bit) deeper to show exactly why the problems they found are problems, but it's quite easily apparent that something is wrong when you look at the raw data. Problems in plain sight indeed.
http://www.fivethirtyeight.com/2009/09/strategic-vision-poll...
http://www.fivethirtyeight.com/2009/09/comparison-study-unus...
They also noticed that the percentages of "men in favor of Obama" and "women in favor of Obama" did not tend to be odd/even or even/odd numbers. They were even/even or odd/odd. That's obvious only in hindsight.
http://www.fivethirtyeight.com/2010/06/pollster-ratings-v40-...
Because a sample of 200 - 1200 is used and multiplied out to represent the population as a whole, tweaks in those definitions can lead to different results for the same questions.
I definitely second the www.fivethirtyeight.com tips, as well as www.electoral-vote.com for regular outside analysis of polls and discussion of methodological differences among the various polling places.
How could they produce such results? Even if the results are 100% fake, they certainly did not do it on purpose.
Take men's results and add a random multiply of 2 to produce women's results? Naah.
It might be worth checking to see the distribution of D, compared to real variation between men and women.