You can be into understanding the media around you without actually wanting to produce it yourself. However, if you are interested in adopting some of the takeaways, the strategies can be used tastefully and ethically.

If you don't like the harmful ways that media manipulation is used, you might actually like that the book explicitly warns the industry how vulnerable it is to this practice, which can be used by anybody for any purpose. This warning came four years before the 2016 U.S. presidential election.