I get all of that. You're spot on.

My point was just addressing the main theme of the article which is trying to make out that if we just got rid of these companies, we'd cut emissions by 71%. Well yeh sure, but then the world wouldn't continue to function as normal.

As individuals, we have the same methods as we always have. Don't drive when you can walk, use renewable energy, get an electric car, shop local, etc.

And of course, regulating both "ourselves", such that demand goes away. E.g. banning sales of diesel cars. And regulating businesses so that they aren't polluting unduly on our behalf e.g. carbon capture in power stations.