Could you share some best practices you've learned in generating animated product gifs? For instance, what software you use, what settings have you tuned, etc?
Software: Typically Screenflow. It has a built in Gif preset which I'll sometimes use, or if better compression is needed: https://gist.github.com/dergachev/4627207
https://www.cockos.com/licecap/
i don't mean to be snaky, but c'mon: https://www.google.com/search?q=gif+recorder