Maximum throughput and quality of service are not their goals. They want as many people as possible paying for service on a line they paid $X to install. And they get this by being able to throttle their user's traffic in order to allow as many people to use the same line as possible.
What you're saying is basically the same as the "unlimited" argument in terms of internet access or even cell phone plans. You don't have a personal internet connection just for you that you can use in an unlimited way. The internet line run to your neighborhood is essentially zero sum. If you take a huge chunk of the bandwidth, then other paying customers get less. Charging you more doesn't help unless you fund entirely new network lines and installation. They want everyone to have an equal size of the pie. You can't have a dozen households sharing a connection to the internet and all be streaming netflix in 4k. There simply isn't the infrastructure to support that right now, in most places. No matter how much you're willing to pay.