I predict intimidation tactics via social media are going to start going the other way ... activists targeting not just corporations, but their managers and executives, doxxing them, ridiculing them, and using other types of public pressure to influence their employers' policies and goals. It's already happening to a limited extent (see
http://www.oregonlive.com/washingtoncounty/index.ssf/2016/01...) but I think this is just the beginning.