I don't know much about how DNA works, but by inserting ATGC sequences, does that not mess up the bacteria's replication process or something? How would the cell 'read' this encoded gif in the DNA? Would it try to build a protein because of it, or would it ignore the sequence? Do cells usually have a checksum-type of functionality to detect if their DNA is valid/unmutated? The article itself didn't make any mention, but could there possibly be negative impacts to the cell hosting this data by having its DNA altered?