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Go tell a marketer that if they use Segment they can onboard new marketing tools and it'll 'just work' without any engineering time, and they'll shit a brick. (the data warehouse part is imho folly.)

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Yes, I see this value. But again, that's something that could rather easily exist as an open-source, self-hosted tool, and I kind of wonder why the middleman hasn't been optimized away.

We're in a world where people would rather self-host github to save a few bucks...this is an easier problem.

open source is basically dead courtesy of SaaS. people would much rather pay a few bucks than self-host. hell, there are entire successful companies that 'just' host open source software and wrap it up in a SaaS experience.

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