Why We Love 1Password Memberships

This is interesting because there's been some controversy with 1Password pushing people to use subscribe to use a cloud membership as opposed to a single purchase for a version using standalone vaults.

They had 5 of their employees post super positive responses in the comments about how awesome Agilebits is and how at first they didn't think it was a good idea, but then they realized how great it is. I haven't seen this technique used before.

It's also interesting that they are trying to use an appeal to emotion to respond to people who explained that they only want local for security reasons(Pathos vs Logos):

"I remember fielding a request once from a woman who was asking for our help. She was distraught. Her husband had passed away suddenly. He handled their finances and important paperwork... It was one of the saddest moments for me having to tell her that without the master password, the data simply could not be recovered."

I run 1Password (the nonsubscription version) and LastPass side by side. LastPass is the company's stuff and 1Password is my personal stuff.

Remotely stored data makes me nervous. No one is infallible so sooner or later massive collections of extremely valuable data will fall prey to the relentless efforts of . . . those people. LastPass will fail us. They are nice, they are smart. But they are not omniscient and infallible.

Now Agilebits have placed themselves in the same boat. They are nice. They are smart. But they are now just a "me too" player in this game.

And once you are a "me too" player, pricing becomes a factor. Agilebits will face pricing pressure.

Once you are a "me too" player, marketing becomes a factor. LastPass was swallowed up in an M & A deal. Agilebits is independent. I submit that Agilebits is at a "capital availability" disadvantage, barring bonehead executive decisions at LastPass and its parent.