This is pointless, people are not buying VR because there is nothing there they really want to use it for, not because it costs too much. A gaming rig to run it will cost you more.
I also noticed a huge surge in the level of activity from new Rift owners on the /r/oculus subreddit after the sale started, and many there are reporting that the headset is sold out in a lot of stores, so I'm pretty sure I'm not alone here.
PS: I flat out will not buy a Facebook product which may be contributing to HTC’s $799 Vive is continuing to sell better than the Rift.
It does make it into a solitary experience. And I think there's also the question of whether people would really want to be that immersed for a 2+ hour game.