Point taken. I am currently iterating on the landing page so I'll try out a few different variances that don't mention the .10 cents deal.

Maybe I'll even try and find some relatively cheap A/B testing software, that would be a fantastic resource. Anyone know of any?

I'm assuming you mean "free app downloads" as in paid apps just downloaded for free? This would be very nice... sadly I can't seem to think of a way without a deep partnership with apple and the app store.