The incentives for "as long as you're happy with our services, you'll keep paying us" may not be 100% aligned with user interest (see: services difficult to unsubscribe and so on) but they seem much better than the alternatives.
Of course we can debate on the definition of what is "best" for the user. Maybe users like and need clickbait headlines and fake news. But to me it's just a softer version of "Maybe users like gambling machines and being addicted to cigarettes"