This event will also have a chilling effect for some travel startups. Though maybe act as an accelerant for others. Either way it will impact almost every company in the travel space. (Assuming its not blocked by govt.)
And Google's ~$25B in the bank is much better spent buying and integrating those companies than investing in mortgage securities and whatnot.
It is hard to tell what purpose a company is acquired for (talent, technology, marketshare...) and thus difficult to tell whether it was fruitful.
NOTE TO SELF: start a web-based service that successfully predicts the future. Sell out to Google.