In the first paragraph the author says it is impossible to critique Japan traits. That simply shows that he or she has understood nothing of the Asian way of life. I've been working in a Chinese company since 6 years and never heard any critique or irony or any other form of explicit negative comment, even about competitor products. That is just not how you do it there. There are many other ways to express your personal preferences. If in ten years you don't get this, you just better go back home earlier.