I'm the CTO for a startup that is launching our public beta next month. Do you think it's work trying to find the "dream" journalist and giving them a launch exclusive or is it a case of the more, the merrier?
If you don't have these then getting your dream journalist to cover your launch will depend very much on how compelling a story you're able to craft around your product and the impact it will have. Don't underestimate what you're doing but also be very critical about it. I like the simple question mentioned in the Backblaze piece: >be really honest with yourself: if you weren’t involved, would you care?