It seems like many in this thread get stuck on the idea that Intel "already has the ME, so what's the point?"
The point is, I prefer Intel due to performance reasons. But I would have changed over to AMD permanently if they open sourced the PSP code, or if they removed the PSP entirely. That would have been their one competitive advantage, and now they've shat all over it, and lost many potential customers.
Yes, I'm sure people are turning away in droves from the most competitive AMD processor in a decade because they won't open source their version of ME.
/s
It's similar to the gaming enthusiast market, though a lot smaller. You can market to that small segment for a big win, because gamers will shell out for the newest GPUs, talk up the hardware online, which leads to increased sales. If AMD would see the benefit of working with this privacy-conscious segment of the market, I believe they would also see, not a major, but also not an insignificant uptick in sales.
Even on raw performance AMD is pretty close to comparable (i.e. I ran my top of the line intel i7 machine along side my top of the line AMD machine and there was no noticeable differences).