That ceremony looks monstrously tiring to an introverted westerner like me. I don't want to cut a cake and watch a priest bless my car; I want to walk onto a lot, look over the car I pre-selected online to make sure it's the right one, and then give someone some money and drive away.
I'm also wondering how long that friendly attitude - and the traveling pop-up repair program - will last. Once everyone wants one of these, you no longer have to cajole people.