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I've never really seen milk cartons delivered towards schools or shops (think juices and milk) be damaged all that often, but I'm not watching their deliveries either! I just imagined it was a problem already solved for non-pressurized drinks.

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Then you're blessed with good fortune! Unfortunately I remember getting my lunch milk carton already sticky and wet from other damaged cartons in the elementary school cafeteria many times. Only the inside was waxed, so once one carton sprung a leak, the rest would weaken from the leakage, and sometimes when you'd go to pick yours up, it would tear and spill. Yuck.

Those are often transported in thick reusable crates rather than cardboard boxes.

Then maybe soylent were solving the wrong problem

From the article, they needed a solution that works for small numbers of bottles being delivered to an individual.

Milk cartons delivered to a school can be in a crate of hundreds, Soylent is delivered to a single person in a box of 12 or so.

A few cartons being damaged in the school delivery is fine, but even one damaged in the Soylent delivery means an angry customer.

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