reminds me of possibly my favourite document of all time, the pepsi galaxy. https://www.goldennumber.net/wp-content/uploads/pepsi-arnell...

> The Pepsi Ratio is created by two simple circles, that are in a set ratio to each other: The Golden Ratio.

> The Pepsi Ratio is aesthetic geometry.

> The Golden Ratio establishes a proportion of one part (a) relative to another (b). Playing by these rules produces an aestetic that is universally accepted to be in balance and harmony. The Pepsi aesthetic respects these rules: The brand identity can be derived from two circles, that have a set relation to each other.