A dumb branding strategy

I definitely don't see what about Burger Kind, Taco Bell, KFC, Car Max, IBM or Cars.com reminds of you the point the article made. Burger King is not Burger Land. King adds something to the brand. Notice that Seth was only talking about words like Land, World, Village, Central, House, etc.

I think you might have a point with Office Depot, Home Depot and Circuit City. Interestingly enough I often find myself at Office Max, Menard's and Best Buy instead but that could be a coincidence.