I understand why they would want to do this but I think it gets the priorities wrong. It prioritizes features and functionality over security and reliability. Given how hostile the Internet has become I think this is a mistake.
My guess is that Ethereum is only a couple of scandals away from being perceived as a fundamentally insecure platform. Bitcoin has its own problems and it may not survive either. Perhaps another cryoto currency can learn from the mistakes of both and deliver something better?