It's clear to any layperson willing to do research that they did so - I looked up several items on a few price history websites, and found that while they did have lower than normal prices, it was more like a 4% discount off the bottom instead of the 40% they claimed. The Yeti microphones seemed to be the absolute worst - they have never ever been $150, more like $90, and they were on sale for $85 or so.