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Wait what? YouTube videos can be embedded, shareable, with time ranges and what not? with relatively short URLs by default?

That's not "shareable"? That seems like exactly what the shareable web ought to be!

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„shareability“ not from a users POV but from a creators POV: how can the videos I create reach an audience that hasn't seen them before. Examples: Instagram hashtags, Facebook Share-Button, Facebook-Likes/Visibility, etc. Whoever solves this in combination with a great UI for discovering videos (and making content creation easy) will be the next YouTube.

What Facebook has that Youtube does not is that you can share with the click of a single button (without any prior setup) to friends and family. For a not-insignificant-portion of internet users, Facebook is how we communicate with others, so shareability to Facebook matters quite a lot.

I don't disagree that youtube is just as easy to use, but that doesn't change what Facebook has that youtube doesn't.

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