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This type of system already exists. Their are plenty of exchanges where truckers or trucking companies can get matched with a load or pickup work.

I don't understand what makes this so transforming?

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Deep pockets.

I don't know about the load boards themselves, (of which there are many), but there are a lot of companies in the logistics space. $62 million isn't that much.

Not saying whether they'll succeed, but saying deep pockets will do it doesn't make sense, IMHO.

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