In this case, they had to jump through quite a few hoops to get 1-2 years of battery life. Is sampling every 30 minutes really practical in all applications where someone would want to use a TI sensortag? It's probably easier to just modify the sensortag to use a larger battery and get the sampling rate you need. Depending on the situation, figuring out how to use a C or D battery might be easier than all the compromises made.
My garage door openers have plenty of room for AAA batteries, or could use AA with minor modifications; but they use coin cells. I just don't get it.