I distinctly remember a service/app with the same purpose in Europe in 2013.
There's Cargomatic and mentioned by mkoryak, OpenMile. And probably others. Money will definitely help here, though.
Money helps, but it isn't the only thing.
The one I remember, though I can't for the life of me remember it's name, was operating around Benelux, mostly Belgium, France and Netherlands.
The truckers I knew mostly used it to find nearby matches for return trips (so they don't make a return trip empty). I don't know what happened to them.
With Cargofone, every driver/company passes background checks, we insure everything automatically (via partnership with a large insurer), and we guarantee immediate payment. The aren't many that do all this.