Somebody has to be listening when coin-cell device wakes up. If the listening device is always on, that's not a problem. That's not feasible for low-power nodes. If listeners are only powered up intermittently, getting someone to listen requires some kind of synchronization system.
I have a simple outdoor thermometer which contains a solution to this problem. The sending unit goes outside, for best results sheltered but not near a wall that leaks heat. The receiver goes inside and has an LCD display. Both sender and receiver are battery-powered, and get over a year on two AA batteries.
The sender wakes up every 30 seconds or so and sends blind. The receiver wakes up just before each expected transmission. When you replace the batteries, you have to replace them in both units, and when the receiver is first powered up, it stays powered for a while until it's heard the sender a few times and is in sync.