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you could befriend some hipster a-bloggers that would cover your apps. (though I hate those bloggers)

And that's exactly what I hate about the AppStore: it's one big popularity contest. I've had one of my apps dip into the US Top 100 this weekend thanks to a random mention in the NY Times. While the attention is nice, I experience the lack of control over these kinds of media events as truly depressing.

So why not try and take control of the media events?

This is why people have PR and Marketing staff... They go out and help create the stories and influence how the media report on product and services.

While that's nice if you have the cash to spend, for most indie devs that is just not an option. If you have suggestions on how to do this on the cheap, check out this thread: http://news.ycombinator.com/item?id=1485783

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