Open Source typically requires people to manage everything themselves, including update.
For those who see IT as cost-center/necessary evil, they want to have as less investment and as short-term as possible.
I'd say there has been a renaissance of of VPS hosting, with DigitalOcean/Vultr and other providers offering a modernized UI, fast service, decent APIs, a few extra services, etc.
There is value in the simplicity of just getting root on a Linux box and setting up from there yourself.
New employer has dedicated machines on site which definitely helps.
Once I give the main system a kick it will scream on a few year old Xeon.
I've seen far too many 'shove everything on AWS' approaches fail to undertake it lightly.
If this is the product of UX designers then I'm glad the OSS world doesn't have any.